There are millions of people today finding products and services on the Internet. You can locate an expert in dividend ETFs to counsel you on your financial portfolio or could find a new cage for your pet bird and have it delivered right to your door. And with all of the choices that are available for those that are shopping online, potential customers want to know a little bit about who they are dealing with before they hand over any money or personal information. If you want to let them know a little bit about you and your company then you should set up an About Me page.
There are not very many rules when it comes to what you should write on this page of your website. If you're a commercial photographer, Ottawa dentist, or marketing specialist in England the page is definitely going to contain different things. The first think that you should be thinking about is what sort of questions your clients will have about you or your company before they decide to work with you. Some might want to know that you have the experience to provide them with quality service while others will be more interested in where you get your products from or why you chose to go into this line of work.
Keep this page similar in tone to the rest of your site. If you're running a catering Guelph firm that is concerned with buying local and sustainability when it comes to food then that philosophy could still be echoed on your About Me page. This is a chance for you to talk about who you are beyond the company but you should be careful about what sort of information you're putting out there. Someone who works in family counselling Kitchener might want to keep their personal information more to themselves rather then someone who works as a real estate agent or runs a small boutique.
Make the page easy to find on your website. There seems to be a rule of the Internet that if something cannot be found quickly that it must not exist. So, if you want potential customers to know more about you on the site for your flower shop or Windsor auto body shop then you're going to need to give that page a prominent spot on your homepage. Depending on what sort of company you're running, you might even want to have a few pages on this subject outlining you, your company, and some of the key people who work there. It is common for larger law firms or medical offices, for example, to have separate pages for all of the different partners.
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