When you're dealing with marketing your website there are many things that you can do to get seen by the right consumers. Sometimes all it takes is advertising on other popular sites with similar themes while other times you're going to need to get into Google or other search engine's good books and be at the top of the list when people search for aquarium fish foods or for online resume services. One of the ways to improve your search engine placement is by getting a good PageRank. Here is a little more about what this is and how it can affect how many people are visiting your website.
PageRank is determined by the number of links a page receives from other pages existing on the web. This is Google's way to tell how important the page is and is one of the leading ways that they decide which sites to list first when people are searching for any phrase. There is an equation that can be found online that will tell you exactly how Google is able to calculate PageRank. You can also install the Google Toolbar on your browser, which will allow you to see the current PageRank for any page, from telecommunications expense management companies to online clothing stores.
PageRank was created by the founders of Google, Larry Page and Sergey Brin, and their formula was put together and perfected at Stanford University. PageRank is now patented by the same university. When explaining this process the developers compare links to votes for that website. When you add a link that usually means that you are pointing to relevant information that others can use when interested in a specific topic. For instance, if you were writing for an investment blog and talking about natural gas ETFs you might link to some of the best choices currently available on the market. Page and Brin figured that the more times a site is referenced the more useful it likely is.
As part of the PageRank equation, Google also takes into account the importance of the page that is offering the link. If there is a link to root canal Mississauga services on a website devoted to medical procedures that would be seen as more valuable than the same link on a site about cars or jewelry.
PageRank is also not a flawless system. There are many ways that people can manipulate their website to make it seem more important using this equation. One example of this is with Google Bombs. One of the best examples was in 2003 when a small group of people were able to make it so when you searched the phrase "miserable failure" the first listing that appeared was the biography of George W Bush. Since then Google has tweaked their system in an attempt to eliminate this type of action.
The purpose of PageRank is so that pages rise naturally in the rankings as they become more popular with the general public. If you were running a company of PEI vacation rentals you would increase your rank by former customers talking about you on review sites or blogs.
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