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If you have had a look around our website, you have probably come across a few
articles that talk about the importance of Search Engine Optimization as far as
making your own site visible to potential customers. We have stated that the basic
SEO rules apply to any web site, whether you are a women's online clothing
store or an information based site such as Wikipedia.
Search engine optimization is always good strategy for a site. Too often, however,
business owners focus on the rules of SEO at the expense of the needs of their
potential clients. A site for bankruptcy attorneys, southern California based,
might have all the keywords and information necessary for the search bots to
find it and rank it highly. But, in making the site search engine friendly,
amateur designers often forget to think about what real people might be interested
in finding when they click on that site in the rankings.
This series of articles is going to be all about remembering the human aspect
when it comes to good web site design. We are going to take a look at a range
of issues that come up in search engine design from the viewer's end,
both historically and currently, and how they can impact the overall effectiveness
of your site.
What we are going to have a special focus on in this series are the ways in
which you can make your site friendly to both search engines and to people who
find your site through search engines. The key here lies in understanding exactly
what people are looking for when they visit your site, and often enough that
will be dependent on what the site itself is attempting to promote. A realtor's
site might include all the latest Toronto real estate listings along with information
specific to the market, for example. At the very least, that is what the potential
customers will be expecting to find.
We also want to take a look at incorporating specific information on your site
so that it does not interfere with the overall flow of the site itself. For
example, you may be thinking about starting up a car sweepstakes in order to
get the word out about your company. As far as your website goes, though, this
strategy will only work if viewers first know what product you are actually
promoting. Having them come solely for a chance to win a vehicle would totally
defeat the purpose of a web site in the first place!
As you go through these articles, we think that you will find that many of
the rules which are adhered to by a viewer-friendly website are complementary
to the rules of good SEO. As the major search engines come up with ever more
sophisticated algorithms, they are able to find sites which are better able
to truly meet the demands of the user. That means an art school can't
just count on stuffing faux painting school or other terms onto
their site without context. Instead, they must place content with the end user,
as well as the search engines, in mind. We'll show you how to do this.
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